about work

The Young

The Young

Hi. We are The Young. Micro global agency for brand development.

  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Ahold Delhaize
  • Amvest
  • Arpa
  • Beequip
  • BMW
  • Broadview
  • Bronckhorst
  • Ecover
  • Facilicom Solutions
  • Fenix
  • Foot Locker
  • Gazelle
  • Graanrepubliek
  • Gucci
  • Hooghoudt
  • InnoEnergy
  • Last Mile Solutions
  • Luxtra
  • Mapiq
  • Mollie
  • MoMo
  • Mosaic World
  • Method
  • Monuta
  • Nen Xavier
  • No Label
  • ParkBee
  • People Against Dirty
  • Philips
  • PortBase
  • Procentec
  • Secrid
  • Sidestep
  • Somnox
  • SportCity
  • VRR
  • Welson
  • Yes!Delft
  • Yoni
  • Zzz
  • Ahold Delhaize
  • Amvest
  • Arpa
  • Beequip
  • BMW
  • Broadview
  • Bronckhorst
  • Ecover
  • Facilicom Solutions
  • Fenix
  • Foot Locker
  • Gazelle
  • Graanrepubliek
  • Gucci
  • Hooghoudt
  • InnoEnergy
  • Last Mile Solutions
  • Luxtra
  • Mapiq
  • Mollie
  • MoMo
  • Mosaic World
  • Method
  • Monuta
  • Nen Xavier
  • No Label
  • ParkBee
  • People Against Dirty
  • Philips
  • PortBase
  • Procentec
  • Secrid
  • Sidestep
  • Somnox
  • SportCity
  • VRR
  • Welson
  • Yes!Delft
  • Yoni
  • Zzz
 
Mosaic World The future of city living

A guiding vision, brand architecture and total rebranding for Mosaic World and their five sub brands to become more than the sum of their parts.

follow us
Foot Locker How to showcase Foot Locker’s stand on sustainability?

Walk the earth campaign that raises awareness and demonstrates engagement, involvement and improvement through talent, conversations and our very own stripers.

Foot Locker How to showcase Foot Locker’s stand on sustainability?

Walk the earth campaign that raises awareness and demonstrates engagement, involvement and improvement through talent, conversations and our very own stripers.

sounds of the studio
Sidestep How to bring timeless style to life in a seasonal campaign?

Concept, production and implementation through all channels of the ‘Always Iconic’ campaign, featuring up and coming talents with a unique perspective on staples.

Sidestep How to bring timeless style to life in a seasonal campaign?

Concept, production and implementation through all channels of the ‘Always Iconic’ campaign, featuring up and coming talents with a unique perspective on staples.

Beequip The future of heavy equipment

An emotional creative territory for Beequip that proved they really put ‘iron’ above numbers – brought to life in a ‘musical’ campaign.

Beequip The future of heavy equipment

An emotional creative territory for Beequip that proved they really put ‘iron’ above numbers – brought to life in a ‘musical’ campaign.

Gazelle The future of cycling

A co-creation process for Gazelle – to develop a product vision, unlock new business models and create interactive touchpoints.

Gazelle The future of cycling

A co-creation process for Gazelle – to develop a product vision, unlock new business models and create interactive touchpoints.

Foot Locker How to become a truly purpose-led organization?

A purpose-led process for Foot Locker to develop and collectively envision a future brand framework with an ambitious roadmap.

Foot Locker How to become a truly purpose-led organization?

A purpose-led process for Foot Locker to develop and collectively envision a future brand framework with an ambitious roadmap.

Broadview How to reveal the world of surface materials

Tactile magazine and digital platform “Of Matter” expresses the value of working together with the companies and brands grouped under Broadview Holding.

Broadview How to reveal the world of surface materials

Tactile magazine and digital platform “Of Matter” expresses the value of working together with the companies and brands grouped under Broadview Holding.

about us
BMW The future of e-mobility retail

Future retail formats to fit a multichannel landscape and offer a seamless customer experience for the BMW i-series.

BMW The future of e-mobility retail

Future retail formats to fit a multichannel landscape and offer a seamless customer experience for the BMW i-series.

Sidestep The future of sneaker fashion in Europe

Future brand positioning based on our own European consumer research – translated into mission, vision, value proposition, brand communication platform, sub brands, identity and organization buy-in.

Sidestep The future of sneaker fashion in Europe

Future brand positioning based on our own European consumer research – translated into mission, vision, value proposition, brand communication platform, sub brands, identity and organization buy-in.

Parkbee The future of parking

Researching the very diverse target audience of ParkBee to build the brand around more sustainable use of city space, because ‘cities need to breathe’.

Parkbee The future of parking

Researching the very diverse target audience of ParkBee to build the brand around more sustainable use of city space, because ‘cities need to breathe’.

Procentec How to express the value of monitoring industrial networks in an emotional way?

Animated series and virtual product launch events that set the bar in Procentec’s industry for years to come.

Procentec How to express the value of monitoring industrial networks in an emotional way?

Animated series and virtual product launch events that set the bar in Procentec’s industry for years to come.

SJ Johnson How to disrupt the business of cleaning?

Creative and collaborative process that harmonizes both internal and external insights to formulate disruptive business opportunities for SC Johnson Lifestyle Brands - Ecover, Method, Mrs Meyers and Babyganics.

SJ Johnson How to disrupt the business of cleaning?

Creative and collaborative process that harmonizes both internal and external insights to formulate disruptive business opportunities for SC Johnson Lifestyle Brands - Ecover, Method, Mrs Meyers and Babyganics.

our Rotterdam studio: Baan 74, 3011 CD
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hi, we are The Young.
Agency for creative
brand development.

Why The Young? ‘Young’ is not an age. Neither a generation. It’s not hip, hype or happening. It is a way of looking – a perspective on growth, driven by curiosity and a desire for development. Young means to us: What if? It’s about wonder, and the willingness to experiment. The power of imagination.

contact

info@theyoung.agency

The Rotterdam studio:
Baan 74, 3e etage
3011 CD Rotterdam
>
I like it, what is it?

We develop Brand Concept Cars

As the name implies, a concept car is an inspiring combination of idea and reality, simultaneously demonstrating both an organization’s unique strategic intent and practical capabilities.

More than a simple prototype, it brings to life the priorities, values and vision that will guide the organization forward in the immediate future, and serves as a tangible brand statement that says, ‘This is where we intend to go now.’

While automotive brands generally use concept cars to communicate externally to the press, a brand ‘concept car’ is also a powerful tool for the strategic orientation of internal audiences. In the process of organizational change, one relevant, concrete example can be worth more than a thousand PowerPoint decks!

Of course, a brand ‘concept car’ doesn’t have to be a physical product designed for sale. It could be anything: a new service offering or internal system, a refreshed brand design language or communications idea.

No matter what form it takes, in order to succeed in moving organizations forward, a powerful brand concept car needs three key characteristics:

1. Inspirational

It is inspirational but achievable in the near future. It requires change and may even surprise some people, but it is not a BHAG. It is grounded in realistic expectations of near-term circumstances and available resources

2. Brand Relevant

It is brand-relevant. It is not simply a general view of the future. It demonstrates a distinctive brand perspective on that future and how this particular organization will use its strengths to take advantage of those circumstances.

3. Collaborative

It connects the efforts and input of multiple stakeholders. From a practical perspective, it must have widespread support. It cannot be seen as only one group’s project. And from a symbolic perspective, a brand statement should show how the organization’s functions work together, as one brand.

And in order to produce a successful brand concept car, you need to combine three key areas of expertise:

1. Research

Concepting is always grounded in a deep understanding of the relevant technologies (What is possible?), social environment (How will it be used and by whom?) and intent (What effect does the organization want to create among current audiences?)

2. Strategy

Translating today’s intent into tomorrow’s product or service requires the ability to think strategically; to identify and amplify the often subtle connections between what you want to say and what audiences need to hear.

3. Design

Design expertise is what turns a well researched, strategically sound idea into something that people can actually visualize, appreciate and desire. Whether the ‘concept car’ itself is a new thing, a new way of doing things or a new way of communicating them, design makes the final difference.

work with us

We are always excited for creative and curious minds to join us at The Young. andre@theyoung.agency