THE FUTURE OF POCKETWEAR
Who to identify our target audience and connect with them? How did our pockets change over time? What is the future of money?
How to create international consistency in Secrid’s brand expansion?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
The Young has worked with Secrid, a Dutch wallet manufacturer, for over 10 years. Our journey started with consumer research. A qualitative study conducted through WhatsApp with current and potential Secrid owners, keen to share their thoughts on Secrid. Through conversations and workshops with the core team we gave Secrid a strong brand basis with articulated drivers to guide every brand effort into a sustainable yet adaptive future.
We defined the concept of ‘pocketwear,’ where fashion intersects with technology, through the powerful theme of ‘Pocket Change.’ This big idea illustrates Secrid’s transformative effect on the world and its profound impact on their fans. The result of this project comes together in the Brand Manifest for a pocket-size revolution – the starting point for the consumer-facing brand identity and HR strategy.
We have continued to work together and developed a qualitative distribution strategy, focusing on global retail maintenance and new business development from a retail perspective. Together, we’ve created trust, inspiration and action at Secrid worldwide distributor events. Every year the 2-day program delights both participants and contributors. It’s all in the details: from the right coffee at the right time, to inspiring presentations from keynote speakers, interactive workshops and immersive dinners.
We have continued to work together and developed a qualitative distribution strategy, focusing on global retail maintenance and new business development from a retail perspective. Together, we’ve created trust, inspiration and action at Secrid worldwide distributor events. Every year the 2-day program delights both participants and contributors. It’s all in the details: from the right coffee at the right time, to inspiring presentations from keynote speakers, interactive workshops and immersive dinners.
“The Young is part of our Secrid family and we’ve embraced The Young’s support since day one. The Young offers the right process, knowledge and attitude to develop our brand together with our young team.”
