PUT FESTIVAL WASTE TO SLEEP
How to reduce waste at festivals? How to make people aware of festival waste? How to convince people to contribute to waste reduction?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Building a brand from scratch, without a name, but with a potentially very impactful product proposition for festivals: 100% recyclable festival mattresses. When Sam, founder of the Zzz start-up, showed us the waste left behind after festivals, we were convinced: this is bad and needs to be fixed. Luckily for us, Sam had already done some extensive thinking and designing and showed as a prototype of a soon to be launched recyclable festival mattress.
Over the course of the next two years, we closely worked with Sam to come up with the onomatope Zzz as a brand name, the claim ‘to put festival waste to sleep’ and to spread this important message to festivals and festival goers in a very distinctive tone and style. Transforming the industry from within.
We developed the necessary means like website, product branding, socials, brand film, convincing festival sell-in decks and mental support. Everything and anything to put festival waste to zzz….
“The Young was there for Zzz every step of the way.”
