Outstanding Quality with Conscious Dedication
How do you launch a new brand of menswear essentials in an overcrowded market?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
If chinos, knitwear, polos, shirts, denim and what-have-yous are the building blocks for any modern man’s attire, a skilled guide would be very useful helping you in your everyday constructing ritual. So based on an extensive deep dive into the world of men’s Essentials, we created a guide to help you get dressed for the occasion.
We observed, interviewed and went shopping with many different men in various age groups and talked about everything from their personality, approach to fashion, shopping journey, style, heritage, favorite brands and triggers that make them actually buy clothes, both offline and online.
We decided to take a different approach from the happy smiley lifestyle photography our audience was bombarded with and instead, focused on communicating iconic shots of the hero products. Accompanied by intriguing headlines, challenging assumptions and sometimes even calling out the competition.
The online journey guided users in the wild world of men’s essentials, serving up all you need to explore when it comes to clothing and class. Sharing secrets and stories behind every favorite garment in your wardrobe – and in our collection of “basically the most essential men’s essentials”.
