Highstreet Maker Space
How to transform the Koopgoot retail shopping area in Rotterdam to reach new audiences? What’s the untapped experience potential of available retail and window space? How can we connect to local culture, makers and entrepreneurs?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Thanks to every maker we have collaborated with in de Goot:
CBRE IM and Cushman & Wakefield dared to take up on our challenge to transform the Koopgoot from within. Based on our network and research of Rotterdam makers we developed a branded space with curated programming, an open air photography gallery on available windows and public seating to cater for unexpected connections.
De Goot (Beurstraverse 154) is a temporary space for contemporary ideas – by makers and for makers. The year-round program of De Goot from a Jeans Repair Bar, to Makers Atelier, Afro Surinamese fashion heritage platform, Design and Art Rotterdam Gallery, Sex education festival and listening bar for Ukrainian Cabaret shows the Koopgoot’s potential many years ahead. Becoming a cultural venue and an experience rather than a shopping area.
This is a stretching proposition for all stakeholders involved. Carefully initiated, crafted and beautifully brought to life by The young.
