COMMUNITY-DRIVEN SUSTAINABILITY
How to position Foot Locker in Europe? How to become a truly purpose-led organization? How
to develop an inclusive stand on sustainability
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Our work with Foot Locker, sportswear & footwear retailer for the US, started with a purpose-led process. The aim? To develop and collectively envision a future brand framework for the European market with inclusivity and sustainability as the main drivers.
First, we set up conversations and work sessions to unite stakeholders of key departments of Foot Locker EMEA into a shared purpose. Next, we explored tangible ideas and concepts in tailored department sessions to form a collectively prioritized plan for the next 3 years. One that continuously pushes the organization forward. pendent ideas, making their innovative approach accessible and relatable.
We brought all of this to life through a hyping brand movie and currently work on both internal and external campaigns that bring the new purpose to life.
Based on community research with Foot Locker’s very own stripers (store employees) across European cities we developed the walk the earth campaign that raises awareness for sustainable choices (social and environmental) and demonstrates engagement, involvement and improvement through relatable talent and community connection.
A dynamic, exciting and uniting way of making our future tangible
