Parkbee

THE FUTURE OF PARKING

How to create a future positioning that expresses sustainable impact? How to appeal to all of our stakeholders?

  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose

While researching the very diverse target audience of ParkBee, scale-up parking brand, we decided to build the brand around sustainable use of city space. To tackle the fact that this means something different for every target audience, from consumers, to businesses, garage owners and investors, we used ParkBee’s extensive user data to effectively communicate the benefits of ParkBee differently to each target audience.

We then translated the convenience they seek in the most emotional and relevant way, in the creative domain and tagline: cities need to breathe. Putting the positive effects in public space central to our message as it affects everyone.

The new identity we developed captures the sustainability, smartness and livability of the city that ParkBee represents in a refreshing colour palette, resembling the colours of a vibrant city. City life photography and own-able graphic elements that are derived from mobility/road shapes bring an up-to-date and human feel to a car and building dominant market.

The identity effortlessly scales to appeal to both B2C and B2B audiences while retaining its visual consistency. Using this style to explore new territory, we also helped ParkBee with films and animations for new business propositions around sustainable use of city space.

“With their broad marketing vision and the right energy, The Young gets the best out of a brand. They know how to turn good ideas into a practical strategy and a to-the-point approach, so everything falls into place.”

Wouter de Bruijne Commercial Director ParkBee