Towards food producing cities
How to move from vision to action and make food producing cities a reality? What does it take to transform an ambitious team into a public-facing brand? How do you communicate great complexity for a good cause? What’s the essence of our message? And what does it look like?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Our team collaborated closely with Greengrounds to craft a dynamic brand identity that truly embodies their mission. We transformed Greengrounds from a dedicated and ambitious group into a brand poised to make a public impact.
Communicating the complexity and abstract nature of system change was a significant challenge. We solved this by creating a 3D animated visual world where the logo changes texture over time, illustrating the evolution of ideas and projects. This dynamic representation made the abstract concept of system change tangible and relatable.
Additionally, we incorporated illustrations of real-world case studies to ground abstract ideas in concrete examples, making the narrative more engaging and easier to understand.
Our work highlights Greengrounds’ commitment to building lasting relationships and viable communities among pioneering entrepreneurs, local governments, innovative engineers, and policy change-makers. Our website design showcased their progress, documented their international portfolio, and positioned Greengrounds as a blend of deep-rooted expertise with fresh, independent ideas, making their innovative approach accessible and relatable.
Together, we aim to transform urban landscapes into hubs of circular food production, ensuring sustainable urban food security for the future.
The Young created a world that fits like a glove with our ambitious plans and makes our complex work tangible, understandable and very attractive for current and future partners.
