SPACE TO CREATE IN SNEAKER FASHION
What’s the future of sneaker fashion in Europe? How to involve a community of creatives at the heart of brand development? How to bring timeless style to life in a seasonal campaign?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Sidestep, a brand of the Foot Locker Group, wanted to reposition itself as a sneaker fashion brand. Based on our own community research in Sidestep’s 4 key European countries we identified 3 consumer typologies and learned how to connect Sidestep in a meaningful and distinctive way to all of them.
We translated our insights into mission, vision, value proposition, the brand communication platform Space to create, sub brand Sidestep Studio, a new identity and brandbook and helped facilitate organization buy-in.
Next up we developed the ‘Always Iconic’ campaign, featuring up and coming talents with a unique perspective on staples motivating consumers to buy clothing with longevity in mind.
The community typologies made everything clear to us and to everyone that works with us.
