Broadview

The future of surface materials

How can we open up the world of surface materials to new audiences?

  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose

We created the physical magazine and digital platform “Of Matter,” which expresses the value of collaboration with the companies and brands under Broadview Holding.

We spoke with architects, designers, suppliers, distributors, and clients to understand their needs and sources of inspiration for surface materials. Based on this extensive exploration, we developed an editorial focus on innovation in technology, design, and leadership that matters to them.

“Of Matter” became a vivid and compact record of the zeitgeist, featuring intensive exchanges of ideas about the future. It captures the spirit of contemporary design and technological innovation.

The magazine itself is an experience for the senses, from its carefully chosen format and typeface to the tactile quality of the paper and the visual impact of its photography. Meanwhile, the digital platform invites users on a discovery tour through a vast universe of surface materials, offering fresh inspiration with each visit through the landscapes of companies, brands, and projects.

“Every page makes you want to work with the companies grouped under Broadview.”

Elsje Ouwehand Capabilities Director Broadview