Yoni
THE NEXT STEP IN VULVA CARE
What’s the next step in vulva care? How do we reach and engage with our community? How do we grow our culture? How do we expand internationally? What products do we launch when?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Based on qualitative community research backed with scientific data, we helped fem care brand Yoni to come up with brand positioning and a 5 year roadmap and storyline for intelligent vulva care.
To make it happen, we developed a community cast brand film and campaign to raise funds for their ambitious plans to scale–up.
The outcome? A scientific program with PhDs to develop better products, partner collaboration for products like period underwear and engaging more people online and internationally to take part in the brand.
A great sparring partner on everything culture and anything strategy
Mariah Mansvelt Beck
Founder Yoni