THE MANY FUTURES OF HORTICULTURE
How to bring the world of Priva to life through a human perspective in a technology driven industry?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
For Priva, world leader in climate control and family company for over 65 years, we basically do everything. Our working relation started with the GreenTech, a worldwide fair for leading innovations in the horticulture industry. Priva needed a change of image, showing the inclusive and innovative approach to R&D on the outside as well as on the inside of the company.
We developed the strategy ‘the many futures of horticulture’ to express the human factor of the brand. Before we knew it, we were on a worldwide tour to interview and document the stories of growers and their unique take on daily business, the future of horticulture and how Priva plays a role in their lives.
These stories formed the foundation of Priva’s storytelling platform—a space designed to connect, educate, and inspire growers worldwide.we zoomed out to build a future-proof brand strategy. From there, we crafted a future-proof brand strategy, brand identity, product visions and animations and a global campaign. We also developed a legacy film (that mostly looks at the future) as well as a commercial spin-off centered around food-producing city developments.
The Young and Priva hit it off from the very first moment. In a few months, The Young has transformed Priva to the open and connected brand it already was in the first place. And we continue to grow and value each other's trust and opinionated, hard work.
