FUTURE PROOF RETAIL FOR E-MOBILITY
What retail opportunities unfold with a connected car? How can we connect the experiences of our customers throughout their customer journey? How can we meet the demands of our future customers?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
BMW, automotive icon, prepared for a future customer experience for the BMW i-series. The challenge? Future retail formats need to fit a multi-channel landscape as well as seamlessly connect. A concepting as well as an organisational task.
For this future outlook the focus was on the defining part. Research on BMW’s target personas informed us to develop an interplay of existing and new future retail concepts. Every format includes optimised customer journeys, design guidelines and instructive handbooks on how to bring it to life in the real world.
To bring all formats together, we wrote retail DNA stories to explain the new retail journeys in a simple and effective way. We also designed a board game for BMW sales & marketing representatives to become successful in future retail.
Together we created future concepts that inspire our designers.
