THE FUTURE OF RIDING
How to gain rider knowledge for strategic and creative direction of the new flagship stores?
How to tune into who our customers are? What do they feel, think, experience? How to collaborate with them?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Together with REV’IT!, we embarked on an in-depth exploration into the lives of their riders through an extensive qualitative study. This research aimed to garner insights that critically inform the future brand experience both in the new physical and digital flagship stores.
Our approach was a three-tiered qualitative research study: from personal conversations on their familiar channels (WhatsApp and Instagram), to in depth interviews and finally, creative sessions where we imagined what the future might hold.
Together we engaged in deep conversations, exchanged ideas, experiences, memories and honest opinions. We explored the world of REV’IT!’s riders in and out, from how they started getting into riding to the nitty gritty of selecting the perfect gear. We got to know the community, feel their passion and understand what riding is all about for them.
To finalise the first step in a global research journey, we delivered both the extensive raw data, a report on our findings and learnings as well as brand opportunities the data sparked.
“We learned so much! We moved from assumptions to clear insights that carefully inform our major investments into physical and digital retail experiences.”
