To answer these questions and satisfy our curiosity we created our first ever publication—the first of many! It’s called ‘The Young Questions’ and we use it as a way to investigate topics – and industries – that matter.

The first one is called ‘The Young Questions vulva’.

Many people struggle to identify their own anatomy, and the language we use often adds to the confusion—it’s vulva, not vagina. Despite its importance, most textbooks fail to accurately represent the full anatomy, frequently omitting or misportraying the clitoris altogether. This lack of representation fuels misunderstandings and perpetuates limiting narratives about bodies and gender.

Vulvas are for everyone, and language should reflect personal experiences. Education and representation are essential to fostering body literacy and self-acceptance. This same tendency to sugarcoat and obscure extends beyond anatomy and into how we talk about menstruation.

Words matter. They shape how we think, feel and talk about everyday experiences – including menstruation. But have you noticed how period  product packaging often dances around the topic? Instead, we’re served euphemisms like “protection” and “freshness.” These vague terms might sound polite, but they prioritize discretion over providing real, practical information. And that’s just the beginning.

From floral patterns and pastel packaging to that infamous blue liquid in ads, traditional imagery paints menstruation and sexuality in soft, decorative tones. It’s an outdated portrayal that ignores the strength, intelligence, and individuality of those who menstruate. Let’s be real—there’s nothing fragile about managing your period.

And then there’s the “super” or “ultra” marketing hype. Despite the bold claims, many products fall short for people with heavier flows, forcing them to double up on tampons and pads. Why should convenience trump real needs?

Pop culture is reshaping the narrative around menstruation, vulvas, and menopause, turning once-taboo topics into open discussions.

A great example of this shift is Fleabag, where a candid conversation about aging between the main character and an older entrepreneur challenges the conventional views of menopause, breaking away from expected portrayals.

Similarly, Sex Education highlights body positivity with its message that vulvas come in all shapes and sizes, featuring a website that celebrates them as beautiful in their uniqueness. In fact, 56% of people with vulvas have inner labias that are visible or larger than the outer labias, a fact often overlooked in mainstream media.

Meanwhile, WAP by Cardi B took the world by storm, unapologetically celebrating women’s sensuality and sexual agency. These examples reflect a powerful shift in how we talk about bodies, embracing more inclusive and empowering narratives.

From pop culture reshaping the narrative around menstruation to groundbreaking innovations in healthcare to digital platforms, see some of the interesting case studies that is taking part of being in the conversation:

→ Feminade
→ Tuune
→ Jessica Pieters (Relief and Recovery)
→ Sophia Wallace (TedX talk)
→ Typology.
→ Mpowder
→ Let’s Talk The Joy of Later Life Sex
→ Jamie McCartney
→ Red Box Project
→ Blume
→ Hey Girls Company

As media literacy continues to grow, the future consumer is no longer content with brands doing the bare minimum. They expect companies to be proactive in creating positive change and engaging in meaningful, open conversations. Gen Z, in particular, is pushing for collaboration, urging brands to come together for a larger impact.

So, we invite you to join us in exploring and challenging ideas, questioning narratives, and continuing to learn. How can brands, in this age of media literacy, technology, migration, and economic shifts, help reshape our social connections and become active participants in conversations about topics that truly deserve to be brought into the light?