Ecover

WELCOME TO THE REFILLUTION®

How to disrupt the business with opportunity? How to make future innovation tangible?
How to mobilize and inspire the refill movement?

  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
Welcome to the refilluition

SC Johnson’s Lifestyle Brands, Ecover, Method, Mrs Meyers and Babyganics, actively create space for radical brand opportunities in a yearly event called the Ideation Trip. The Young programs this Ideation Trip through research, facilitation and concepting of innovation domains.

First, we delved deeply into major cultural shifts influencing the world of sustainable cleaning. Over a four-day event, we brought together business leaders, researchers, and design gurus to harmonize internal and external insights. This collaborative effort helped us formulate strategies across several clean living innovation domains. Each domain now includes new product, service, and communication ideas that have been validated by consumers.

“The Young adapts to our needs seamlessly. The result is tangible radical innovation.”

Tom Domen Head Long term Innovation Ecover