At Orange Wings, bravery isn’t just a value it’s the business model. We built a brand that celebrates founders who dare to challenge conventions and the investors who stand beside them. It’s a story about turning bold ideas into real change told with clarity and conviction.
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
The Challenge
Orange Wings backs founders with scalable ideas that defy the status quo. They asked us to help define their position in the investor landscape, surface their story, and shape a voice that reflects their spirit.
The Key Questions
To build a strong foundation, we began by asking the right questions:
What do you do that others don’t, or won’t, dare to do? How do you balance the energy of ambitious start-ups with the steady guidance of seasoned investors? How can impact be communicated in a way that’s both inspiring and tangible? How do you make bravery feel real without losing credibility?
These questions became the lens through which we developed the strategy, design, and digital experience.
Our Approach
Through extensive interviews with the Orange Wings team, their investors, and the founders they support, we distilled the essence of their philosophy into a brand that speaks with clarity and conviction: Bravery pays.
We avoided financial jargon, choosing instead a storytelling approach that celebrates vision, courage, and execution.
The identity came to life through a striking bull with wings — a bold symbol of confidence and momentum — paired with vibrant colors and clean typography.
The visual language was designed to let founders’ stories take center stage. Across social media design and the new website, we created a platform that serves both as a stage and a filter: inspiring the right founders while clearly communicating who Orange Wings is for and what they stand for.
The new brand captures what makes Orange Wings unique: the bravery that drives us.
It positions us not as just investors, but as partners in transformation. A clear stance, a distinct voice, and a confident identity built to attract the right founders, connect with the right investors, and show the impact of bravery in action.
