How to position a brand independently from their mother brand? How to make the culture of a company tangible? How to bring an infrastructure of 17.551 charging stations to life in an emotional way?
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
- Qualitative Research
- Business Insights
- Brand Strategy
- Marketing & Communication Strategy
- Social Media Strategy
- Innovation Strategy
- Product Strategy
- Workshop Facilitation
- Concept Development
- Copywriting
- Creative Direction
- Art direction
- Graphic Design
- Motion Design
- Photography
- Digital Content
- Consumer Insights
- Focus Groups
- Trend Analysis
- Sustainability Strategy
- Brand Positioning
- Brand Storytelling
- Brand Campaigns
- Brand Prototyping
- Customer Journey Mapping
- Brand Purpose
Velian, a charging solutions brand from the Netherlands, is a completely new brand we developed from scratch and brought to life together (truly! In the literal sense of the word) with the amazing Velian team. A brand that is brand new yet built on the proven expertise and existing EV charging infrastructure of more than 17.551 stations.
Velian develops charging solutions for government, businesses and the logistics sector. Systems that have to work. Every day. With over 14 years of experience in public and private networks, they design, finance, install and manage everything themselves. Charging-as-a-service. They take care of it. From start to finish.
Over the past 2 years we’ve worked with Velian to become independent in different phases.
First, a brand with a distinct character under the umbrella brand Equans. Now, a truly differentiating B2B2C brand for charging solutions that is here to speed up the transition to electric mobility.
In the first phase we researched the company and stakeholders, developed the brand foundation, articulated the culture and defined the mission and brand domain Binnen Bereik/Within Range.
In the second phase we created the identity and all communication means and channels to bring it all to life. One of the things we’re particularly proud of is the way we involved the Velian team to become part of the introduction campaign.
It doesn’t happen everyday that a client says ‘yes’ to a campaign concept and we can execute exactly as proposed. Actually, it was better: they were so engaged that over 50 people joined the production. The introduction campaign became a tangible expression of culture as well as positioning.
Next up is employer branding and thought leadership, the logical next building blocks for sustainable growth.
The Young understands our culture and made it tangible through joined action. We are excited to embark on this new phase with trust and mutual excitement as the drivers of our collaboration.
